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Achieve Launch Leadership

Are you preparing to launch your brand in uncharted markets? Do you want to understand the competitive dynamics in your future market? Or define the perfect go-to-market model? Trilations supports your global and local launch teams to make every launch a booming success.

We implement your winning launch mindset

In today's complex and competitive environment, understanding where, when and how to differentiate is critical for launch success.

We work with your cross-functional launch team to prepare early on for a successful launch. Using our launch excellence framework and benchmarks, we set priorities adapted to your market and launch type.

  • Understand the drivers and dynamics of your future market

  • Where and when to invest to realize the strongest uptake

  • Define the optimal go-to market strategy

Are you ready for launch?

To become a leader in launch, understanding your (future) customers is key. That's why we created a checklist with 15 key strategic questions, helping your organization avoid the most common pitfalls for product launches in pharma and medtech.

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Discover how Launch Leadership can help you

Even for organizations with an extensive track record, product launches can be challenging. Markets change and customer needs are changing even faster. Trilations works closely with your leadership teams and provides you with business insights to ensure you take the right decisions at every step of the product launch.

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Pre-launch Leadership Program

The goal is to understand what will drive success in your future market. We help you set the most impactful priorities in the different product lifecycle stages.

  • Understand competitive dynamics and market drivers using our proven (pre-)launch leadership framework

  • Use our launch excellence simulation tool to understand the impact of your decision.

  • Benchmark against competition and go for launch excellence

  • Track and drive succes over the product lifecycle with the right metrics and dashboard

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Go-to-Market Strategies

The goal is to design the most impactful engagement strategies with the relevant stakeholders at every stage of the launch and beyond.

  • Understand quantity and quality of competitive engagement in the market

  • How to design the channel mix and build impactful engagement volume needed to achieve your launch targets? And what is the budget needed in different Go-to-Market scenarios?

  • Launch with limited resources (digital launch) or effectively allocate resources and field force

  • Define Key Opinion Leader & Digital Opinion Leader influence networks

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Core Launch Services

We apply our advanced analytical skills and deep market knowledge to provide the most reliable key insights for launch preparation.

  • Establish advanced segmentation

  • Define patient care pathways

  • Market sizing, and more

Find out how Launch Leadership can drive your succes

Building impactful strategies starts with teamwork. Trilations aims to be your partner and helping hand at every step on the way. Feel free to contact us!

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We can also help you with


Go to service


Go to service


Go to service

Trilations helped us to better understand HCP needs in an evolving market. Its remarkable team, market knowledge and exeptional support have been particulary valuable to us.

VP Commercial Excellence


The Trilations team combines a strong strategic framework and solid analytical skills with broad cross-sector experience. This vast expertise was applied in a highly collaborative and customer tailored approach and delivered us truly actionable insights

Customer Solutions Director


We have been applying the Trilations' models for 12 months and we are already seeing the benefits in improved market share across key brands.The strength of the framework is that it highlights the key area of focus that will differentiate our brands vs. competition and is underpinned by customer insight.

Director Customer Excellence

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Why our customers choose Trilations

Great strategies are based on the best informed and embedded decisions. Trilations delivers more than data. We provide insights and act as your strategic consultant at every step, to help your leadership team achieve the most impactful results.


We use innovative approaches and AI to find the differentiating strategy.


Our consultancy provides a holistic view of your performance and identifies the most impactful areas for improvement.


We act as your strategic consultant, providing guidance and closely working with your teams in comprehensive workshops.

Facts & figures

Here at Trilations, we are proud to be the chosen partner for a multitude of clients. With each project we grow to support our next collaboration life sciences.


Pharma Clients


Treatment Areas






Offices Globally

Why partner up with us?

Do you like what you read? Are you looking for a knowledgeable partner who collaborates with your internal leadership teams to develop winning strategies in every step of your product’s lifecycle?

Well... look no further! Contact our experts and see what we can do for you!