In today's complex and competitive environment, understanding where, when and how to differentiate is critical for launch success.
We work with your cross-functional launch team to prepare early on for a successful launch. Using our launch excellence framework and benchmarks, we set priorities adapted to your market and launch type.
Understand the drivers and dynamics of your future market
Where and when to invest to realize the strongest uptake
Define the optimal go-to market strategy
To become a leader in launch, understanding your (future) customers is key. That's why we created a checklist with 15 key strategic questions, helping your organization avoid the most common pitfalls for product launches in pharma and medtech.
Even for organizations with an extensive track record, product launches can be challenging. Markets change and customer needs are changing even faster. Trilations works closely with your leadership teams and provides you with business insights to ensure you take the right decisions at every step of the product launch.
The goal is to understand what will drive success in your future market. We help you set the most impactful priorities in the different product lifecycle stages.
Understand competitive dynamics and market drivers using our proven (pre-)launch leadership framework
Use our launch excellence simulation tool to understand the impact of your decision.
Benchmark against competition and go for launch excellence
Track and drive succes over the product lifecycle with the right metrics and dashboard
The goal is to design the most impactful engagement strategies with the relevant stakeholders at every stage of the launch and beyond.
Understand quantity and quality of competitive engagement in the market
How to design the channel mix and build impactful engagement volume needed to achieve your launch targets? And what is the budget needed in different Go-to-Market scenarios?
Launch with limited resources (digital launch) or effectively allocate resources and field force
Define Key Opinion Leader & Digital Opinion Leader influence networks
We apply our advanced analytical skills and deep market knowledge to provide the most reliable key insights for launch preparation.
Establish advanced segmentation
Define patient care pathways
Market sizing, and more
Building impactful strategies starts with teamwork. Trilations aims to be your partner and helping hand at every step on the way. Feel free to contact us!
Great strategies are based on the best informed and embedded decisions. Trilations delivers more than data. We provide insights and act as your strategic consultant at every step, to help your leadership team achieve the most impactful results.
Here at Trilations we are proud to be the chosen partner for a multitude of clients. With each project we grow to support our next collaboration life-sciences.