TRI-Lunch: Marketing modeling to unlock your potential: Thoughts from the Big Data Frontline

Information Is the oil of the 21st century, analytics is the combustion engine. Leverage It. - Peter Sondergaard

Nowadays companies have access to vast amounts of marketing and performance data. In this new “tell-me-all-the-good-stuff” Trilunch session we want to inform Marketing and Business Intelligence professionals on how to unlock the full potential of these big datasets.

Being confronted with data for thousands of customers, over hundreds of weeks, on hundreds of measures, may make it hard to find these opportunities. In this Trilunch Prof. Dr. Osinga will introduce you to some new and exciting modeling approaches that can help you in discovering the big insights in your big data sets. The focus will be on the implications and business benefits of these new modeling advances, not on the statistical details. The practical use of these techniques will be demonstrated on concrete examples and case studies from the pharmaceutical, utilities and banking industry.

Biography of Dr. Ernst C. Osinga

Ernst Osinga is an Assistant Professor of Marketing at Tilburg University, the Netherlands. He obtained his PhD, cum laude, from the University of Groningen. His research interests are in the development of dynamic models in the areas of pharmaceutical marketing, the marketing-finance interface, and (online) retailing. His research has been published in the Journal of Marketing and Journal of Marketing Research. Ernst provided guidance to large players in the pharmaceutical, advertising and retail industry.

Practical details

19th of May 2015
11:30 – Welcome
12:00 – Small starter
12:10 – Presentation
13:15 – Main course
14:30 – Ending of the session

pointerCrown plaza Brussels Airport
Da Vincilaan 4
1831 Brussels