- Working with Trilations.
“Janssen Australia and New Zealand has been using the customer loyalty model for 12 months and already we are seeing the benefits in improved market share across key brands. The strength of the framework is that it highlights the key area of focus that will differentiate our brands vs. competition and is underpinned by customer insight. It allows our leadership teams to strategically plan allocation of resources to the areas that will have the most impact to our customers.”
- Where does Trilations makes the difference?
“What I like about the model is how dynamically it operates, responding to both changing market conditions, or varying stages of a product lifecycle. The model has become an integral part of our customer insights and has convinced the marketing, medical and sales leadership groups of its key importance that focus on developing market leading programs.”
Director, Customer Excellence