Results for: Market strategy

Did “customer centricity” bring pharmaceutical companies closer to the customer?

Did “customer centricity” bring pharmaceutical companies closer to the customer?
“Customer centricity” has become a strategic cornerstone for most if not all pharmaceutical companies over the last decade or so.

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Corporate performance management and the red queen

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Looking at the sales force of the future: join us in EyeForPharma Tokyo!

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Reputation Management – Walking Your Talk (Part I)

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Reputation Management – Beyond Walking The Talk Part II

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