Results for: Market strategy

A deep dive in customer centricity: gut feeling is not the most trustworthy guide.

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Using digital to maintain your relationship with HCPs in uncertain times (part 1)

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Creating credible science

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Did “customer centricity” bring pharmaceutical companies closer to the customer?

Did “customer centricity” bring pharmaceutical companies closer to the customer?
“Customer centricity” has become a strategic cornerstone for most if not all pharmaceutical companies over the last decade or so.

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Protected: The Competitiveness Framework Casebook

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