What is the use of running if you are not on the right road

Reputation management

Creating or maintaining trust in the company or industry is sometimes very challenging.

Trilations supports its customers to measure and improve their company image and corporate communications. This image will be measured across the stakeholder population and compared to industry benchmarks.

Using fact-based insights and superior analytics, Trilations goes further than positioning your corporate reputation among your main competitors – we also identify what defines your reputation in order to develop actionable strategies with your cross-functional team to improve it.

Physician and patient segmentation

Our aim is to assist our customers in defining a number of actionable segments or customer groups within their market. Actionability is key, given our observation that too many segmentation exercises remain unused. We differentiate ourselves in two ways.

First: the advanced and fact-based techniques we use to cut the customer universe into a number of distinct, recognizable and actionable customer segments is unique and highly effective. Second: the customer segments and their priority, together with the messaging & communication strategy by segment, are co-created with the responsible cross-functional team via a proven approach, ensuring endorsement and implementation.

Field force allocation and optimisation

The field force is by far one of the most effective (but also one of the most expensive) go-to-market instruments. Correct use of the field force provides huge leverage to the success of the company/business unit.

To allocate and optimise the field force (which can include both commercial and medical) Trilations developed a set of tools (as part of a broader approach) to simulate/optimise the field force allocation within or cross therapeutical areas within a company, taking multiple customer groups into account.

Additionally, an assessment of the field force can be performed to identify improvement areas for the group or the individual. This assessment can be regarding targeting, alignment with company goals and brand values, customer interaction performance, etc.