カスタマーセントリックに、信頼性を高めマーケットリーダーへ
Leadership through customer centricity
The aim of this service is to guide and assist our customers to evolve to a leading position in their market. This leading position can be: market share leadership (looking from the commercial side) scientific leadership (looking from the clinical/medical side)
By using superior analytics (both human and machine) and facilitating the combination of decision making and action taking within cross-functional teams, we co-create the winning strategies of tomorrow. This unique approach to design winning strategies is proven and demonstrated by our worldwide success cases.
Discover our Pharma Customer-Centricity Index study
Omni-channel customer engagement strategies
One of the main goals in every customer-centric strategy is to build strong relationships with relevant customers. This requires valued & sufficient interactions that address the need of your customer and provide experiences that differentiate yourself from the competition.
We support our customers in designing impactful interaction strategies (combining medical and commercial via digital or face-to-face) that drive relationships and engagement. We use a unique set of frameworks, tools and analytics to co-create an interaction strategy to bring the right message at the right moment to the most relevant stakeholders in a personalized way using the most effective and economical content and channel mix.
Product launch / market entry strategy
The old saying also holds true when your customers meet your product: the first impression is the most important one. New product launches are among the most important business events, they can define the success or failure of your brand or franchise.
Although every product launch is unique, Trilations helps its customers by developing a tailor-made (re-)entry strategy for their brand or portfolio that leads to success.
We use a proven approach by which we identify the market potential and patient pathway, develop a market segmentation, define a go-to-market, next to a positioning and communication strategy. We do this all in close co-operation with your team and by using superior analytics. We can go even one step further and provide in-house trainings.
Questions about our expertise? Struggling with a specific challenge? I am at your service to help you find / talk about the best solution.
Our aim is to be the preferred business partner of our customers, by providing innovative, added value services via engaged consultants.
“Trilations is possibly one of the best companies to combine Marketing Research and Consulting, with a well balanced Bottom-Up and Top-Down approach. where we can make business impact with fact-based decisions.”
“We are committed to serving the North American and LATAM markets from our new US office. Our unique expertise in fact-based HCP insights, applied in various frameworks across the entire pharma and medical device life cycle, help your brand and company succeed!”
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