カスタマーセントリックに、信頼性を高めマーケットリーダーへ
“Working with Trilations was a great experience. Agile, fast, professional, customer and solution oriented: all the ingredients for achieving the best results.”
“Collaborating with Trilations felt like working together in true partnership. We teamed up with Trilations in a strategic exercise to improve our organization’s focus and capability in building long-term customer loyalty. The level of Trilations’ own customer focus and proactivity actually turned us into their loyal customer and absolute Trilations promoter.”
“Janssen Australia and New Zealand has been using the customer loyalty model for 12 months and already we are seeing the benefits in improved market share across key brands. The strength of the framework is that it highlights the key area of focus that will differentiate our brands vs. competition and is underpinned by customer insight.
“At Belfius insurance, we are fully committed to continuously growing our customers’ satisfaction. We were looking for an experienced partner to assess our current Voice of the Customer program and advise us on how to bring it up to the next level."
“The big advantage is their extensive experience in the pharmaceutical industry, their solid analytical skills, and excellent project execution and follow-up, which contribute to successful implementations.”
"I have been working with Trilations over the past 5 years in both the pharmaceutical industry, as well as in the medical devices industry. I value the partnership they strive to build with their clients, their commitment to customer satisfaction and their strategic thinking."
“We have been working with Trilations for several years in various business intelligence and strategic projects within the pharmaceutical industry. Projects have been diverse – covering pure analytics, market research and forecasting across all phases of a drug’s lifecycle.
“Trilations provided us with a fresh set of approaches and insights so that we could look at some of the issues in our business from different perspectives. Together we built concrete models to deal with some key financial & logistics challenges in the utilities waste industry.”
“Are ‘business insight’ and ‘insight into business’ synonyms? And is ‘strategy formulation’ always followed by ‘strategy implementation’? Normally not, but at Trilations they are!
Team of great professionals, committed to making Loyalty Study a culture in Latin America. Thanks so much for the face-to-face workshops, they really make a difference in the implementation of the study!
Trilations is a great strategic partner! They are very flexible and accommodating in meeting client needs, they are very knowledgeable about the therapeutic areas in the studies, and they are able to leverage recommendations and insights across regions. I am looking forward to working with them on building even more comprehensive action plans and developing ways to measure the impact that decisions from the workshops have on the business.
カスタマーセントリシティを通じてマーケットリーダーへ
当サービスの目的は、クライアントがマーケットリーダーとなる支援をすることです。マーケットリーダーとは、マーケットシェア（コマーシャルの視点）または 医学・科学的分野（臨床研究開発・メディカルの視点）における競争優位性を確立した状態を示します。
優れたアナリティクス（アナリストやマシーンラーニング）の活用とクロスファンクショナルチームの意思決定と実行を促進し、クライアントと連携して競争優位性向上戦略を策定します。当社のユニークな競争優位性向上戦略の策定アプローチは、世界各国において豊富な導入実績と成功事例があります。
オムニチャネルでのカスタマーエンゲージメント戦略
カスタマーセントリック戦略の共通目標の一つとして、適切な顧客との強固な関係構築を挙げています。その実現には、顧客ニーズをを満たし競合とは差別化した経験を提供する有益かつ十分なインタラクションが必要です。
当社はクライアントの目的に合った（デジタルや訪問を通じたメディカルやコマーシャルの）インタラクション戦略策定を支援します。当社独自のフレームワーク・ツール・解析手法を活用し、最も効果的かつ経済的なコンテンツとチャネルミックスをパーソナライズ化し、適切なステークホルダーへ適切なタイミングに適切なメッセージを届けるインタラクション戦略をクライアントと連携して策定します。
製品上市・マーケットエントリー戦略
第一印象が最も重要：顧客が貴社製品に出会う時も、この昔の諺が当てはまります。新製品上市は事業における最も重要なイベントであり、貴社のブランドや事業部の成功と失敗の分かれ道となります。
製品上市はそれぞれユニークなものです。Trilationsは貴社ブランドやポートフォリオに適切な（再）上市戦略構築を支援し、成功へと導きます。
貴社チームと綿密に連携し実績あるアプローチを用い、市場でのポテンシャルの特定、マーケットセグメントの構築、ポジショニングとコミュニケーション戦略の定義付けを行います。さらに組織に入り込み、貴社チーム向け社内トレーニングを提供することも可能です。
レピュテーションマネジメント
多くの業界や企業がイメージやレピュテーションの課題にぶつかりました。時に、企業や業界への信頼が薄いことがあります。そこで当社は、貴社のコーポレートイメージやコーポレートコミュニケーションの測定と向上、さらにブランドベネフィットを超えるコーポレートバリューの革新を支援します。
貴社コーポレートイメージは、ステークホルダー全体が定義し、業界ベンチマークと比較します。
当社は貴社の主要競合と比較したコーポレートレピュテーションのポジショニングに限定せず、レピュテーションを向上する実行可能な戦略構築を目的として、貴社レピュテーションの定義を特定します。
Questions about our expertise? Struggling with a specific challenge? I am at your service to help you find / talk about the best solution.
Our aim is to be the preferred business partner of our customers, by providing innovative, added value services via engaged consultants.
I truly enjoy the fact that clients feel more secure to invest their resources in areas that drive growth & leadership. Understanding your customers starts with superior analytics, mobilizing your teams is what counts.
“Trilations is possibly one of the best companies to combine Marketing Research and Consulting, with a well balanced Bottom-Up and Top-Down approach. where we can make business impact with fact-based decisions.”
“We are committed to serving the North American and LATAM markets from our new US office. Our unique expertise in fact-based HCP insights, applied in various frameworks across the entire pharma and medical device life cycle, help your brand and company succeed!”
