Aim for leadership, become customer & patient centric and more trustworthy
Key business questions
The rapidly changing environment in health care requires companies to re-evaluate their current business and operational models and to find answers for a number of key questions. Trilations supports its customers in finding answers for a number of main key questions. We listed them here below.
- prepare for the digital transformation?
- gain company & brand leadership?
- become more customer & patient centric?
- become a trusted partner of society?
- install relevant & measurable metrics?
- win/grow in competitive markets?
- create value with AI and machine learning?
- make every product launch a success?
- effectively (re-)allocate resources?
- optimise the OmniChannel mix?
- ensure scientific launch readiness?
- evolve to scientific leadership?
- become more investigator centric?
- contribute to the overall company goals?
- optimally allocate limited resources?
- effectively bridge science & commercial?
Research & development
- become the most trusted scientific partner?
- become the preferred trial partner?
- provide more value for patients?
- accelerate trial execution?
- design customer journeys that address unmet needs?
- discover the most impactful and preferred channels?
- create an optimal channel mix?
- prepare your budget to create the journeys & the mix?
- identify one single metric to measure our omnichannel performance vs. competition
Product launch team
- set up the right launch strategy based on the brand profile?
- lead-in (pre-)launch trial performance?
- identify the leverage points coming out of the patient journey?
- set-up your competitive landscape?
- identify all critical stakeholders and customer segments?
- design the optimal go-to-market and messaging strategy?
“Working with Trilations was a great experience. Agile, fast, professional, customer and solution oriented: all the ingredients for achieving the best results.”
“Collaborating with Trilations felt as working together in true partnership. We teamed-up with Trilations in a strategic exercise to excel our organization’s focus and capability in building long term customer loyalty. The level of customer focus and proactivity turned already ourselves into a loyal customer and absolute Trilations promotor.”
“Janssen Australia and New Zealand has been using the customer loyalty model for 12 months and already we are seeing the benefits in improved market share across key brands. The strength of the framework is that it highlights the key area of focus that will differentiate our brands vs. competition and is underpinned by customer insight.
“The big advantage is their extensive experience in the pharmaceutical industry, their solid analytical skills, and excellent project execution and follow-up, which contribute to successful implementations.”
"I have been working with Trilations over the past 5 years in both the pharmaceutical industry, as well as in the medical devices industry. I value the partnership they strive to build with their clients, their commitment to customer satisfaction and their strategic thinking."
“We have been working with Trilations for several years in various business intelligence and strategic projects within the pharmaceutical industry. Projects have been diverse – covering pure analytics, market research and forecasting across all phases of a drug’s lifecycle.
Team of great professionals, committed to making Loyalty Study a culture in Latin America. Thanks so much for the face-to-face workshops, they really make a difference in the implementation of the study!
Trilations is a great strategic partner! They are very flexible and accommodating in meeting client needs, they are very knowledgeable about the therapeutic areas in the studies, and they are able to leverage recommendations and insights across regions. I am looking forward to working with them on building even more comprehensive action plans and developing ways to measure the impact that decisions from the workshops have on the business.
Leadership through customer centricity
The aim of this service is to guide and assist our customers to evolve to a leading position in their market. This leading position can be: market share leadership (looking from the commercial side) scientific leadership (looking from the clinical/medical side)
By using superior analytics (both human and machine) and facilitating the combination of decision making and action taking within cross-functional teams, we co-create the winning strategies of tomorrow. This unique approach to design winning strategies is proven and demonstrated by our worldwide success cases.
Omni-channel customer engagement strategies
One of the main goals in every customer-centric strategy is to build strong relationships with relevant customers. This requires valued & sufficient interactions that address the need of your customer and provide experiences that differentiate yourself from the competition.
We support our customers in designing impactful interaction strategies (combining medical and commercial via digital or face-to-face) that drive relationships and engagement. We use a unique set of frameworks, tools and analytics to co-create an interaction strategy to bring the right message at the right moment to the most relevant stakeholders in a personalized way using the most effective and economical content and channel mix.
Product launch / market entry strategy
The old saying also holds true when your customers meet your product: the first impression is the most important one. New product launches are among the most important business events, they can define the success or failure of your brand or franchise.
Although every product launch is unique, Trilations helps its customers by developing a tailor-made (re-)entry strategy for their brand or portfolio that leads to success.
We use a proven approach by which we identify the market potential and patient pathway, develop a market segmentation, define a go-to-market, next to a positioning and communication strategy. We do this all in close co-operation with your team and by using superior analytics. We can go even one step further and provide in-house trainings.
Stakeholders’ perceptions determine success. Trilations’ consultants help our customers to understand their most important stakeholders, to make data-driven decisions, and to take the next best actions to improve their perceptions.
Trilations is possibly one of the best companies to combine Marketing Research and Consulting, with a well balanced Bottom-Up and Top-Down approach. where we can make business impact with fact-based decisions.
I truly enjoy the fact that clients feel more secure to invest their resources in areas that drive growth & leadership. Understanding your customers starts with superior analytics, mobilizing your teams is what counts.
Our dedicated team of market strategy experts combines in-depth industry knowledge, advanced analytic & team mobilization skills to deliver high added value in all your analytical and strategic projects.
Questions about our expertise? Struggling with a specific challenge? I am at your service to help you find / talk about the best solution.