Journal

Using digital to maintain your relationship with HCPs in uncertain times.

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Did “customer centricity” bring pharmaceutical companies closer to the customer?

Did “customer centricity” bring pharmaceutical companies closer to the customer?
“Customer centricity” has become a strategic cornerstone for most if not all pharmaceutical companies over the last decade or so.

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Pharma-Customer-Centricity-Index

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Corporate performance management and the red queen

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Creating credible science

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