The healthcare industry is facing stronger challenges than ever before:

• More and more stakeholders are participating in the decision-making process for prescription medication;
• Pressure to achieve greater cost-effectiveness is rising on every level: country, county and hospital;
• Data requirements for approval and reimbursement are becoming broader, more demanding, and more diversified;
• Trust in the industry is at an all-time low;
• Companies are facing access restrictions in more and more countries.

This changing environment requires companies to re-evaluate their current business model in order to realize:

• A more efficient and competitive organization,
• An more improved go-to-market strategy,
• Even greater collaboration across departments,
• Deep insights into broad stakeholder demands,
• Real-world data to demonstrate the uniqueness of products,
• Tailor-made interaction with, and communication to, stakeholders
• Exceeding stakeholder expectations by addressing unmet needs and providing added-value services.

Trilations serves major pharmaceutical and medical device companies in more than 40 countries worldwide. We help these customers become more competitive (on both the medical and the promotional side), more trustworthy and more stakeholder-centric. We also assist them in changing their business model through multi-channel strategies (among other initiatives).

Here are some of the services we provide to our healthcare customers:

Corporate reputation management

• Trust in the industry is at a historical low. Therefore, we help you measure and improve your company image and your corporate communications, and to renew corporate values to go beyond brand benefits.
• Your corporate image will be defined across the stakeholder population and compared to industry benchmarks.
• Trilations goes further than positioning your corporate reputation among your main competitors – we also identify what defines your reputation in order to develop actionable strategies to improve it.

Multi-channel interaction strategies

• New stakeholder interaction models will need to provide more organizational effectiveness and greater cost-effectiveness.
• Effectiveness will mainly be driven by customer preferences and relative content – efficiency by the use of digital channels.
• Trilations has designed a solution that enables you to bring the right message to the most relevant stakeholders in a personalized way, using the most effective and economical channel mix for interaction.

Transforming towards a customer-centric future

• Loyal customers are among a company’s most valuable assets – and developing loyal customers is one of the industry’s challenges.
• At Trilations, we use the Net Promotor Score to measure customer loyalty. But we measure more. In our opinion, it’s not enough just to know where you are – it’s more important to know what you need to improve to become more customer-centric.
• Trilations can also assist and guide you in adapting your organization, metrics and operations to take one of the key steps towards a client-oriented future.

Product launch and in-market product strategies

• The old saying also holds true when your customers meet your product: the first impression is very important. So, new product launches are among the most important business events – they can define the success or failure of your business.
• Trilations can prepare this moment together with you. We can help you develop a market (re-)entry strategy or redesign an in-market strategy for one of your brands or portfolios.
• We use a proven process by which we identify the market potential, develop a market segmentation, define a positioning and a communication/channel mix strategy – all in close co-operation with your team.