The key sources and channels to use before launching a product

Even for pharmaceutical organizations with an extensive track record, product launches can be challenging. Markets change, and customer needs are changing even faster. Understanding where, when, and how to differentiate is critical for launch success.

That's why this report provides quantitative and qualitative insights on the most effective communication sources (i.e., information distributors) and channels (mediums employed by pharma) in a pre-launch phase.