Setting and monitoring launch priorities

Launching pharmaceutical products is a well-known challenge that takes the right impactful strategies and corresponding tactics to reach full market potential. However, being faced with countless decisions and areas to act on, how do you choose what to prioritize and how much to invest in?

In this lively session we discuss how to set priorities in launch that will impact your market uptake the most, as well as how to keep a close eye on your performance while tackling these priorities during launch execution.

Our expert panel, all of whom have real-life experience in launching pharmaceutical products, touch upon topics such as prioritizing throughout launch and investing accordingly, selecting relevant benchmarks for your performance, and the importance of first engagements in the market.

Watch the highlights to learn best practices from those who have hands-on experience and explore how to prepare your team or organization to set up an agile launch strategy.